:root{
  --paper:#f5f4f0; --paper-2:#efeee9; --card:#ffffff; --surface:#fafaf7;
  --line:#e4e2dc; --line-2:#d8d6cf;
  --ink:#14140f; --muted:#5f5d55; --faint:#97948b;
  --radius:16px; --radius-sm:10px;
  --display:"Newsreader", Georgia, "Times New Roman", serif;
  --sans:"Inter", system-ui, -apple-system, "Segoe UI", sans-serif;
  --mono:"Inter", system-ui, -apple-system, "Segoe UI", sans-serif;
  --glide:cubic-bezier(.16,1,.3,1);
}
*{box-sizing:border-box}
html{scroll-behavior:smooth;scroll-padding-top:80px}
body{margin:0;background:var(--surface);color:var(--ink);font-family:var(--sans);font-size:16px;line-height:1.6;-webkit-font-smoothing:antialiased}
a{color:inherit}
h1,h2,h3{font-family:var(--display);font-weight:300;letter-spacing:-.02em;margin:0}
p{margin:0}
.wrap{max-width:1240px;margin:0 auto;padding-inline:clamp(20px,4vw,48px)}
section{padding-block:clamp(64px,8vw,112px);border-top:1px solid var(--line)}

/* nav */
.nav{position:sticky;top:0;z-index:10;background:color-mix(in srgb,var(--paper) 88%,transparent);backdrop-filter:blur(10px);border-bottom:1px solid var(--line)}
.nav-in{display:flex;justify-content:space-between;align-items:center;height:68px}
.brand{display:flex;align-items:center;gap:10px;font-family:var(--display);font-weight:400;font-size:21px;letter-spacing:-.01em;text-decoration:none}
.brand::before{content:"PK";display:grid;place-items:center;width:30px;height:30px;border-radius:8px;background:var(--ink);color:var(--paper);font-family:var(--sans);font-size:11px;font-weight:600;letter-spacing:.02em}
.nav-links{display:flex;align-items:center;gap:6px;font-size:14px}
.nav-links a{text-decoration:none;color:var(--muted);padding:8px 12px;border-radius:9px;transition:background .2s,color .2s}
.nav-links a:hover{color:var(--ink);background:var(--paper-2)}
.nav-links a:last-child{background:var(--ink);color:var(--paper);margin-left:6px}
.nav-links a:last-child:hover{background:#2a2a24;color:var(--paper)}

/* type helpers */
.eyebrow,.sec-label,.cap-n,dt,.meta,.case-client,.cs-n{font-family:var(--mono);font-size:12px;font-weight:500;letter-spacing:.14em;text-transform:uppercase;color:var(--faint)}
.sec-label{margin-bottom:clamp(28px,4vw,40px)}
.link-cta{display:inline-flex;align-items:center;gap:10px;font-family:var(--sans);font-size:15px;font-weight:600;color:var(--paper);background:var(--ink);text-decoration:none;border:0;border-radius:999px;padding:13px 22px;cursor:pointer;transition:transform .25s var(--glide),background .2s}
.link-cta:hover{background:#2a2a24;transform:translateY(-1px)}
.link-cta span{transition:transform .25s var(--glide)}
.link-cta:hover span{transform:translateX(3px)}
.text-link{display:inline-flex;align-items:center;font-family:var(--mono);font-size:12px;color:var(--ink);text-decoration:none;border:1px solid var(--line-2);background:var(--card);border-radius:999px;padding:7px 14px;transition:background .2s,border-color .2s}
.text-link:hover{background:var(--paper-2);border-color:var(--faint)}

/* hero */
.hero{background:var(--paper);padding-block:clamp(72px,11vw,150px) clamp(56px,7vw,96px)}
.hero .eyebrow{margin-bottom:24px}
.hero h1{font-size:clamp(56px,11vw,160px);line-height:.95;letter-spacing:-.035em;font-weight:300}
.hero-foot{display:flex;justify-content:space-between;align-items:end;gap:32px;flex-wrap:wrap;margin-top:clamp(28px,4vw,44px)}
.hero-lede{font-size:clamp(18px,1.7vw,21px);line-height:1.5;color:var(--muted);max-width:44ch}
.meta{margin-top:clamp(48px,7vw,88px);padding-top:18px;border-top:1px solid var(--line)}

/* intro */
.intro{padding-block:clamp(56px,7vw,88px)}
.statement{font-family:var(--display);font-weight:300;font-size:clamp(30px,4vw,54px);line-height:1.15;letter-spacing:-.02em;max-width:26ch}

/* work */
.sec-head{display:flex;justify-content:space-between;align-items:center;gap:16px;margin-bottom:clamp(28px,4vw,40px)}
.sec-head .sec-label{margin:0}
.case{display:grid;grid-template-columns:1fr 1fr;gap:clamp(28px,5vw,72px);padding:clamp(28px,4vw,48px);background:var(--card);border:1px solid var(--line);border-radius:var(--radius);margin-bottom:16px;transition:border-color .2s,box-shadow .3s var(--glide)}
.case:hover{border-color:var(--line-2);box-shadow:0 12px 32px -18px rgba(20,20,15,.18)}
.case-client{margin-bottom:14px}
.case h2{font-size:clamp(34px,4.2vw,60px);line-height:1.05;letter-spacing:-.025em;max-width:14ch}
.case-body{margin:0;display:grid;gap:24px;align-content:start}
dt{margin-bottom:6px}
dd{margin:0;font-size:16px;max-width:48ch}
.case-result dd{display:flex;flex-direction:column;gap:4px;color:var(--muted)}
.figure{font-family:var(--display);font-weight:300;font-size:clamp(48px,5.4vw,76px);line-height:1;letter-spacing:-.03em;color:var(--ink)}

.case-minor{display:flex;align-items:center;gap:20px;flex-wrap:wrap;padding:18px 24px;background:var(--card);border:1px solid var(--line);border-radius:var(--radius);font-size:16px}
.case-minor .case-client{margin:0}
.case-minor p strong{font-weight:600}
.case-minor .text-link{margin-left:auto}

/* capabilities */
.caps{display:grid;grid-template-columns:repeat(3,1fr);gap:16px}
.cap{padding:28px;background:var(--card);border:1px solid var(--line);border-radius:var(--radius)}
.cap h3{font-size:clamp(28px,2.6vw,36px);line-height:1.1;margin:18px 0 12px}
.cap p:last-child{color:var(--muted);font-size:15px;max-width:36ch}

/* outcomes */
.outcomes{background:var(--paper)}
.out-grid{display:grid;grid-template-columns:repeat(3,1fr);background:var(--card);border:1px solid var(--line);border-radius:var(--radius);overflow:hidden}
.out-grid > div{padding:clamp(24px,3vw,40px)}
.out-grid > div + div{border-left:1px solid var(--line)}
.out-v{font-family:var(--display);font-weight:300;font-size:clamp(52px,6.4vw,96px);line-height:1;letter-spacing:-.04em;white-space:nowrap}
.out-d{margin-top:14px;font-family:var(--mono);font-size:12px;letter-spacing:.06em;text-transform:uppercase;color:var(--faint)}

/* pov */
.pov{border-top:0;padding-top:0;background:var(--paper)}
.pov-grid{width:calc(100% - 2*clamp(20px,4vw,48px));max-width:1144px;margin-inline:auto;display:grid;grid-template-columns:1.25fr 1fr;gap:clamp(32px,6vw,88px);align-items:end;background:var(--ink);color:var(--paper);border-radius:var(--radius);padding:clamp(32px,5vw,64px)}
.pov-quote{font-size:clamp(36px,4.6vw,66px);line-height:1.05;letter-spacing:-.03em}
.pov-body p{color:#b3b1a8;font-size:16px;max-width:44ch;margin-bottom:14px}
.pov-body p:first-child{color:var(--paper)}
.flow{margin-top:28px!important;padding-top:18px;border-top:1px solid #33332d;font-family:var(--mono);font-size:12px!important;letter-spacing:.08em;text-transform:uppercase;color:var(--paper)!important}
.flow span{color:#7d7b73;margin-inline:8px}

/* about */
.about-grid{display:grid;grid-template-columns:1fr 2fr;gap:32px}
.about-h{font-size:clamp(36px,4.4vw,64px);line-height:1.05;letter-spacing:-.025em;margin-bottom:28px}
.founder-bio{margin-top:14px;font-size:17px;max-width:54ch;color:var(--muted)}

/* contact */
.contact{background:var(--paper)}
.contact-h{font-size:clamp(48px,8vw,124px);line-height:.95;letter-spacing:-.035em;font-weight:300}
.contact-sub{font-size:clamp(18px,1.7vw,21px);color:var(--muted);margin:20px 0 8px}
.contact-note{font-family:var(--mono);font-size:12px;color:var(--faint);margin-bottom:clamp(32px,5vw,56px)}
.form{display:grid;grid-template-columns:1fr 1fr;gap:18px;max-width:880px;background:var(--card);border:1px solid var(--line);border-radius:var(--radius);padding:clamp(20px,3vw,36px)}
.form label{display:flex;flex-direction:column;gap:8px}
.form label span{font-family:var(--mono);font-size:11px;letter-spacing:.08em;text-transform:uppercase;color:var(--faint)}
.form input,.form textarea{font:inherit;font-size:15px;color:var(--ink);background:var(--surface);border:1px solid var(--line);border-radius:var(--radius-sm);padding:12px 14px;resize:vertical;transition:border-color .2s,box-shadow .2s}
.form input::placeholder{color:var(--faint)}
.form input:focus,.form textarea:focus{outline:0;border-color:var(--ink);box-shadow:0 0 0 3px rgba(20,20,15,.08);background:var(--card)}
.full{grid-column:1 / -1}
.form-foot{margin-top:6px;display:flex;align-items:center;gap:20px;flex-wrap:wrap}
.form-status{color:var(--muted);font-size:14px}
.form-status a{color:var(--ink)}
.link-cta[disabled]{opacity:.5;cursor:default}
.hp{position:absolute;left:-9999px;width:1px;height:1px;opacity:0}

.footer{background:var(--paper-2);border-top:1px solid var(--line);padding-block:22px;font-size:13px;color:var(--muted)}
.footer-in{display:flex;justify-content:space-between;gap:16px}
.footer-in > span:first-child{font-family:var(--mono);color:var(--ink)}

/* work page */
.page-head{background:var(--paper);padding-block:clamp(72px,10vw,140px) clamp(48px,6vw,80px)}
.page-head h1{font-size:clamp(52px,9vw,132px);line-height:.95;letter-spacing:-.035em;font-weight:300}
.page-head p{margin-top:24px;font-size:clamp(18px,1.7vw,21px);color:var(--muted);max-width:44ch}

/* case study page */
.cs-hero{background:var(--paper);padding-block:clamp(64px,9vw,128px) clamp(48px,6vw,80px)}
.cs-hero .back{display:inline-flex;font-family:var(--mono);font-size:12px;color:var(--ink);text-decoration:none;border:1px solid var(--line-2);background:var(--card);border-radius:999px;padding:7px 14px;margin-bottom:clamp(32px,5vw,56px)}
.cs-hero .back:hover{background:var(--paper-2)}
.cs-hero h1{font-size:clamp(52px,9vw,132px);line-height:.95;letter-spacing:-.035em;font-weight:300;max-width:12ch}
.cs-facts{display:grid;grid-template-columns:repeat(3,1fr);margin:clamp(40px,6vw,72px) 0 0;background:var(--card);border:1px solid var(--line);border-radius:var(--radius)}
.cs-facts > div{padding:22px 24px}
.cs-facts > div + div{border-left:1px solid var(--line)}
.cs-facts dd{font-size:15px}
.cs-step{display:grid;grid-template-columns:1fr 2fr;gap:clamp(28px,5vw,72px)}
.cs-step h2{font-size:clamp(32px,3.6vw,52px);line-height:1.08;letter-spacing:-.025em}
.cs-n{margin-bottom:14px}
.cs-text p{font-size:clamp(17px,1.5vw,19px);line-height:1.6;max-width:56ch;margin-bottom:16px;color:#2e2d27}
.cs-list{list-style:none;padding:0;margin:0;background:var(--card);border:1px solid var(--line);border-radius:var(--radius);overflow:hidden}
.cs-list li{display:grid;grid-template-columns:minmax(170px,1fr) 2fr;gap:20px;padding:20px 24px}
.cs-list li + li{border-top:1px solid var(--line)}
.cs-list strong{font-weight:600;font-size:16px}
.cs-list span{color:var(--muted);font-size:15px}
.cs-result{font-family:var(--display);font-weight:300;font-size:clamp(88px,15vw,220px);line-height:.9;letter-spacing:-.05em}
.cs-result-d{margin-top:16px;font-family:var(--mono);font-size:12px;letter-spacing:.06em;text-transform:uppercase;color:var(--faint)}

/* reveal */
@media (prefers-reduced-motion:no-preference){
  .case,.cap,.out-grid,.pov-grid,.case-minor,.form,.cs-list{animation:rise .7s var(--glide) both}
  @keyframes rise{from{opacity:0;transform:translateY(10px)}to{opacity:1;transform:none}}
}

@media (max-width:900px){
  .case,.pov-grid,.about-grid,.cs-step{grid-template-columns:1fr}
  .caps{grid-template-columns:1fr}
  .out-grid,.cs-facts{grid-template-columns:1fr}
  .out-grid > div + div,.cs-facts > div + div{border-left:0;border-top:1px solid var(--line)}
  .cs-list li{grid-template-columns:1fr;gap:4px}
  .case-minor .text-link{margin-left:0}
}
@media (max-width:600px){
  .nav-links a:not(:last-child){display:none}
  .form{grid-template-columns:1fr}
  .out-v{white-space:normal}
}